ଲଣ୍ଡନ ରେ ବୁଲିଲା ଓଡ଼ିଶା ଲୋଗୋ ଲାଗିଥିବା ବସ |୨୦୧୮ ପୁରୁଷ ହକି ବିଶ୍ଵ କପ ଭୁବନେଶ୍ୱରରେ ନଭେମ୍ବର ୨୮ ରୁ ଡିସେମ୍ବର ୧୬ ପର୍ଯ୍ୟନ୍ତ ଆୟୋଜିତ ହେବ ଏଥି ଲାଗି ଏକ ସ୍ୱତନ୍ତ୍ର ଲୋଗ ପ୍ରସ୍ତୁତ କରାଯାଇଥିଲା| ଯାହା ଏବେ ଲଣ୍ଡନରେ ଚାଲୁଥିବା ବସ ମାନ କଂ ରେ ଶୋଭାପାଇଛି।ହକିଇଣ୍ଡିଆ ଓ ଓଡ଼ିଶାର କ୍ରୀଡା ବିଭାଗର ମିଳିତ ଉଦ୍ୟମରେ ଏହି ପୁରୁଷ ହକି ବିଶ୍ୱକପ ଆୟୋଜନ କରାଯାଇଛି, ଯେଉଁ ଥିରେ ୧୬ ଟି ଦେଶ ଭାଗ ନେଇଛନ୍ତି। ବିଶ୍ୱକପ କୁ ଅଧିକ ଆକର୍ଷଣୀୟ ଓ ଲୋକପ୍ରିୟ କରିବା ପାଇଁ ବିଭିନ୍ନ ମାଧ୍ୟମରେ ପ୍ରଚାର ପ୍ରସାର କରଯିବାର ଯୋଜନା ଓଡ଼ିଶା ସରକାର କରିଛନ୍ତି।ଇଂଲଣ୍ଡରେ ଚାଲିଥିବା ମହିଳା ହକି ବିଶ୍ୱକପ ରେ ଓଡ଼ିଶା ହକି ବିଶ୍ୱକପ ର ପ୍ରଚାର ଆରମ୍ଭ ହୋଇଥିବାରୁ ଓଡ଼ିଶାର ହକି ଖେଳାଳୀ ଓ ହକି ପ୍ରେମୀ କଂ ମନରେ ଉତ୍ସହ ସୃଷ୍ଟି ହୋଇଛି। ସେହିପରି କ୍ରୀଡ଼ା ବିଭାଗ ସଚିବ ଭିସାଲ ଦେବ ନିକଟରେ ଲଣ୍ଡନ ଯାତ୍ରା କରି ମହିଳା ବିଶ୍ୱକପ ଶେଷ ପର୍ଯ୍ୟନ୍ତ ଲଣ୍ଡନରେ ରହି ଓଡ଼ିଶା ବିଶ୍ୱକପ ର ପ୍ରଚାର ପ୍ରସାର କରିବେ ବୋଲି ସୂଚନା ମିଳିଛି।

London, 26 July, 2018: In a first-of-its-kind push for Sports Tourism, Odisha Government is taking over buses in London to promote the Odisha Hockey Men's World Cup Bhubaneswar 2018 and the exotic tourism in the state. The campaign titled 'Odisha by Morning, Hockey by Evening' features branded buses showcasing the state as an exciting tourist and sporting destination. The state is known for being the 'Cradle of Hockey' in India with maximum number of players in the Indian hockey teams. The state further boasts of being the title partner for the Odisha Hockey Men's World Cup Bhubaneswar 2018 while Odisha Tourism is the host partner of the event. The Odisha Men’s Hockey World Cup 2018 is an exciting opportunity for the state to reveal its beauty, as thousands of fans from across the globe and across the country are expected to come in for the event. Through the campaign, the state aims to showcase that it is not just a sporting hub, but also an amazing tourism destination. The bus advertising activity forms part of a wider marketing campaign for Odisha Hockey Men’s World Cup Bhubaneswar 2018. Vishal Dev, IAS, Commissioner-cum-Secretary to Government, Sports & Youth Services Department and Odisha Tourism, Government of Odisha said: “The campaign is a compelling combination of sports and tourism which is exactly how we want to showcase Odisha to the world. This is in essence a Sports Tourism campaign and we decided to portray the same through interesting storytelling by talking about both interesting things to do in Odisha and the euphoria which the Odisha Hockey Men’s World Cup Bhubaneswar 2018 will create. I am positive that teams, fans and tourists who will come down to Odisha in November will relish the ambiance. Bus advertising is a proven way of making an impact in a busy city like London. Reaching right across the capital from the centre to the airports, the iconic London buses are an excellent way for travel, sports and tourism outfits to reach busy city dwellers who might be planning their next escape. The buses provide the perfect urban backdrop to offset the captivating natural beauty of Odisha.” Sachin Das Burma, director, Goddess advertising said: “The hockey fans are anyways going to come for the event, but if we can excite their friends and family we would have done a good job. So, before the fans book their tickets, we have designed a campaign that showcases Odisha as a fantastic tourist destination, encouraging them to come in huge numbers. Odisha has the wares; it’s just a matter of showing them to the world.” “That’s why we created this campaign- a campaign that seamlessly marries the excitement of the World Cup with the excitement of discovering the tourism attractions of Odisha” “The creative idea is very simple. Because all the matches are in the evening, the fans have their mornings free. And that’s our opportunity. To tell the fans that in the mornings they don’t just have to hang around in their hotel rooms, but can experience the magnificent tourist places that we have to offer. In a nutshell- Odisha by Morning, Hockey by Evening.”